[Article] 20 years of McDonalds in Russia

"Russia's evolution, seen through the golden arches" The New York Times 2 Feb 2010. Here.

Find out how McDonald's single-handedly turned Soviet farmer Anatoly M. Revyakin into "Pickle King of Russian processed food."

Also - apparently 80% of the necessary ingredients are supplied by private businesses operating in Russia.

Viktor A. Semenov was growing lettuce on a collective farm outside Moscow in 1990 when a representative of McDonald’s stopped by. The company had just opened a restaurant. Could he sell it a few boxes of lettuce each week?

Now his company "has all but cornered the market on packaged fresh vegetables in Russia."